WHAT IS K.O. BURRITO?

Project Type: Brand Identity

K.O Burrito is a fast food restaurant that specializes in Tex-Mex food with their most popular item being, The Burrito. This goal was to create an original restaurant along with having consistent branding across its physical items.

RESEARCH AND DESIGN PROCESS

Programs Used: Illustrator, Photoshop

I wanted the chain to have a boxing influence and opted to include some piece of boxing equipment into the design. Turns out a punching bag and burrito share the same shape.

I wanted boxing equipment to be incorporated into the design of the logo and there were a few iterations before I settled on the punching bag being the object of choice. It very much helped that both a punching bag and a rolled up burrito have a similar shape.

LOGO V1

FOOD PACKAGING

LOGO V2

The goal with K.O Burrito was to find ways to make it stand out from other competitors in the space such as Chipotle, Moe’s, Qdoba, and other competitors.

Benefits of Having a Box for the Burrito:

  • Ensures each burrito stays the same size

  • A lot more stable and appealing than leaving a burrito in aluminum foil

  • Opportunity to continue the branding and theming with unique packaging

For the design of the boxes and the cups, I opted to give them the sauce drips from a burrito to further match the logo and keep the branding consistent.

LOGO V3 (FINAL)